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Spring Sale: Shop 50-75% Off

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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Two people cheersing with Brümate can coolers, smiling and enjoying their drinks. Shop all drinkware and coolers for more options.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
online exclusive
24oz Tumbler Water Bottle in Oyster
24oz Tumbler Water Bottle in Oyster
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Simply Southern 24oz Tumbler Water Bottle in Oyster $24.99
online exclusive
24oz Tumbler Water Bottle in Pink Paisley
24oz Tumbler Water Bottle in Pink Paisley
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Simply Southern 24oz Tumbler Water Bottle in Pink Paisley $24.99
online exclusive
24oz Tumbler Water Bottle in Reef
24oz Tumbler Water Bottle in Reef
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Simply Southern 24oz Tumbler Water Bottle in Reef $24.99
online exclusive
24oz Tumbler Water Bottle in Ribbon
24oz Tumbler Water Bottle in Ribbon
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Simply Southern 24oz Tumbler Water Bottle in Ribbon Sold Out
online exclusive
24oz Tumbler Water Bottle in Watercolor
24oz Tumbler Water Bottle in Watercolor
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Simply Southern 24oz Tumbler Water Bottle in Watercolor $24.99
online exclusive
24oz Tumbler Water Bottle in Whale
24oz Tumbler Water Bottle in Whale
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Simply Southern 24oz Tumbler Water Bottle in Whale $24.99
Alabama Bow State Short Sleeve T-Shirt
Alabama Bow State Short Sleeve T-Shirt
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Simply Southern Alabama Bow State Short Sleeve T-Shirt $17.99
Aloha Hello Howdy Trucker Hat
Aloha Hello Howdy Trucker Hat
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Simply Southern Aloha Hello Howdy Trucker Hat $24.99
new arrival
Anxiety Short Sleeve T-Shirt
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Simply Southern Anxiety Short Sleeve T-Shirt $17.99
new arrival
Simply Southern Badge Reel. This design features the phrase "In a world full of Jolenes, Be a Dolly" in light pink letters. There is a light pink cowgirl hat in the middle. Dress up your badge with these sparkly, everyday badge reels. Featuring a label clip and elastic extender. Made of epoxy, plastic, and metal.
Badge Reel
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Color
Tropic
Dog
Hot Girls
Berry
Duck
Turtle
Sweet
Dolly
Howdy
Cherry
Summer
USA
Pig
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Simply Southern Badge Reel $10.99
Tropic Tropic Dog Dog Hot Girls Hot Girls Berry Berry Duck Duck Turtle Turtle Sweet Sweet Dolly Dolly Howdy Howdy Cherry Cherry Summer Summer USA USA Pig Pig
Be A Light Short Sleeve T-Shirt
Be A Light Short Sleeve T-Shirt
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Simply Southern Be A Light Short Sleeve T-Shirt $17.99
Beach Babe Trucker Hat
Beach Babe Trucker Hat
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Simply Southern Beach Babe Trucker Hat $24.99
Beach Chair Short Sleeve T-Shirt
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Simply Southern Beach Chair Short Sleeve T-Shirt $17.99
Simply Southern Beach Pillow in Ribbon print featuring blue bows and pink ribbon design. Perfect for relaxing and soaking up the sun on the beach or just lounging by the pool. Made of 100% polyester. Quick Dry
Beach Pillow
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Color
Oyster
Pink Paisley
Ribbon
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Simply Southern Beach Pillow $24.99
Oyster Oyster Pink Paisley Pink Paisley Ribbon Ribbon
best seller
Beach Sign Short Sleeve T-Shirt
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Simply Southern Beach Sign Short Sleeve T-Shirt $19.99
Cherryish The Little Things Short Sleeve T-Shirt
Cherryish The Little Things Short Sleeve T-Shirt
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Simply Southern Cherryish The Little Things Short Sleeve T-Shirt $19.99
Back of Simply Southern Coastal Cowgirl short sleeve t-shirt featuring the phrase 'Coastal cowgirl', a cowgirl hat with beach, palm trees, and hibiscus flowers. Simply Southern logo below. Sizes S-XXL
Coastal Cowgirl Short Sleeve T-Shirt
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Simply Southern Coastal Cowgirl Short Sleeve T-Shirt $17.99
online exclusive
Cosmetic Bag
Cosmetic Bag
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Color
Oyster
Reef
Whale
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Simply Southern Cosmetic Bag Sold Out
Oyster Oyster Reef Reef Whale Whale
Deer Circle Short Sleeve T-Shirt
Deer Circle Short Sleeve T-Shirt
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Simply Southern Deer Circle Short Sleeve T-Shirt $17.99
Dogs Make It Better Short Sleeve T-Shirt
Dogs Make It Better Short Sleeve T-Shirt
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Simply Southern Dogs Make It Better Short Sleeve T-Shirt $19.99
pm-exclusive
Dogs Short Sleeve T-Shirt
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Simply Southern Dogs Short Sleeve T-Shirt $17.99
sale
Don't Impress Me Short Sleeve T-Shirt
Don't Impress Me Short Sleeve T-Shirt
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Simply Southern Don't Impress Me Short Sleeve T-Shirt $9.00 $17.99
2 Strap Buckle Platform Sandal in Beige
Double Strap Buckle Platform Sandal in Beige
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Simply Southern Double Strap Buckle Platform Sandal in Beige $39.99
2 Strap Buckle Platform Sandal in Gold
Double Strap Buckle Platform Sandal in Gold
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Simply Southern Double Strap Buckle Platform Sandal in Gold $39.99
Double Strap Buckle Platform Sandal in Pink
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Simply Southern Double Strap Buckle Platform Sandal in Pink $39.99
2 Strap Buckle Platform Sandal in White
Double Strap Buckle Platform Sandal in White
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Simply Southern Double Strap Buckle Platform Sandal in White $39.99
best seller
Ducks In A Row Short Sleeve T-Shirt
Ducks In A Row Short Sleeve T-Shirt
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Simply Southern Ducks In A Row Short Sleeve T-Shirt Sold Out
Embroidered Berry Hoodie
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Simply Southern Embroidered Berry Hoodie $49.99
Embroidered Bow Hoodie
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Simply Southern Embroidered Bow Hoodie $49.99
Embroidered Cowgirl Hoodie
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Simply Southern Embroidered Cowgirl Hoodie $49.99
Simply Southern Embroidered Berry Hoodie, color blue. The back of this hoodie features an embroidered floral bouquet with the phrase "Good Things Are Coming" and Simply Southern logo placed above and below. Unisex sizing S-XXL
Embroidered Good Things Hoodie
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Simply Southern Embroidered Good Things Hoodie $49.99
Flip Flop Sun Fill Short Sleeve T-Shirt
Flip Flop Sun Fill Short Sleeve T-Shirt
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Simply Southern Flip Flop Sun Fill Short Sleeve T-Shirt $17.99
Florida Bow State Short Sleeve T-Shirt
Florida Bow State Short Sleeve T-Shirt
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Simply Southern Florida Bow State Short Sleeve T-Shirt $17.99
From Wind To Waves Short Sleeve T-Shirt
From Wind To Waves Short Sleeve T-Shirt
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Simply Southern From Wind To Waves Short Sleeve T-Shirt $17.99
best seller
Georgia Bow State Short Sleeve T-Shirt
Georgia Bow State Short Sleeve T-Shirt
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Simply Southern Georgia Bow State Short Sleeve T-Shirt $17.99
new arrival
Back view - Simply Southern Good Energy Short Sleeve T-Shirt, color Wisp Tan, sizes S-XXL, 100% cotton. This design features the phrase 'Good energy is contagious' and a sun and moon mural, including butterflies and flowers, with the Simply Southern Logo below.
Good Energy Short Sleeve T-Shirt
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Simply Southern Good Energy Short Sleeve T-Shirt $17.99
new arrival
Back view - Simply Southern Hammock Dog Short Sleeve T-Shirt, color Ice Blue, sizes S-XXL, 100% cotton. This shirt features the phrases 'Sandy paws' and 'Sunkissed nose' and a Golden Retriever dog wearing a pink hairbow in a pink hammock under palm trees.
Hammock Dog Short Sleeve T-Shirt
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Simply Southern Hammock Dog Short Sleeve T-Shirt $17.99
Hello Howdy Aloha Short Sleeve T-Shirt
Hello Howdy Aloha Short Sleeve T-Shirt
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Simply Southern Hello Howdy Aloha Short Sleeve T-Shirt $19.99
new arrival
Pink High Tides Good Vibes Short Sleeve T-Shirt by Simply Southern
High Tides Short Sleeve T-Shirt
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Simply Southern High Tides Short Sleeve T-Shirt $19.99
Hot Girls Hit Curbs Trucker Hat
Hot Girls Hit Curbs Trucker Hat
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Simply Southern Hot Girls Hit Curbs Trucker Hat $24.99
new arrival
Back view - Simply Southern short sleeve t-shirt, color navy, sizes S-XXL, 100% cotton. This shirt features a large design of pink stacked books with a pink bow on top and the words "I'd rather be reading" on top of the design and the Simply Southern Logo at the bottom.
I'd Rather Be Reading Short Sleeve T-Shirt
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Simply Southern I'd Rather Be Reading Short Sleeve T-Shirt $17.99
new arrival
Simply Southern Short Sleeve T-Shirt, color tan, sizes S-XXL, 100% cotton, unisex sizing. Mineral washed short sleeve shirt with the phrase 'If I'm too much then go find less' and a highland cow surrounded by wildflowers. Simply Southern logo below. Design is printed on the front of this shirt. No design on back.
If I'm Too Much Short Sleeve T-Shirt
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Simply Southern If I'm Too Much Short Sleeve T-Shirt $17.99
It's All Good Short Sleeve T-Shirt
It's All Good Short Sleeve T-Shirt
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Simply Southern It's All Good Short Sleeve T-Shirt $19.99
Jeep Dogs Short Sleeve T-Shirt
Jeep Dogs Short Sleeve T-Shirt
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Simply Southern Jeep Dogs Short Sleeve T-Shirt $17.99
Kentucky Bow State Short Sleeve T-Shirt
Kentucky Bow State Short Sleeve T-Shirt
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Simply Southern Kentucky Bow State Short Sleeve T-Shirt $17.99
sale
Kind Of A Big Dill Short Sleeve T-Shirt
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Simply Southern Kind Of A Big Dill Short Sleeve T-Shirt $9.00 $17.99
Lake Days Trucker Hat
Lake Days Trucker Hat
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Simply Southern Lake Days Trucker Hat $24.99
Large Simply Market Tote In Oyster
Large Simply Market Tote In Oyster
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Simply Southern Large Simply Market Tote In Oyster $9.99

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